Imagine being so clear on your Purpose, nothing can stop you.

Imagine being so inspiring, you move people.



We are born with Purpose, hard-wired for success.

It drives us and inspires us. It makes us inspiring to others.

When you connect your Purpose to your work, business or brand, you become unstoppable. 


Curious to explore your Purpose?


To step up?

To try something new?

To have some fun?

To cut to the Truth?


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My Purpose is to help people, businesses and brands define their Purpose, understand what makes them authentically unique, and to explain how they make a difference in the world.


Who do I help?

As a Purposing Consultant I help business owners and brand creatives to: 

Define the authentic personality of their brands
Clarify their Purpose and Mission 
Define the unique benefits they bring to their customers
Instil their Purpose throughout their delivery, branding and communications

As a Purpose Coach I help people find work they love, by:

Uncovering their hidden strengths
Clarifying their Purpose and Mission
Defining what makes you unique
Activating their Purpose through their work


What are the benefits?

Purpose gives you the freedom and power to create something special with your business, career, or brand.

Purpose gives you clarity and motivation, along with the ability to inspire others at a new level. It makes selling easier, because you are speaking from your heart, and making a deeper connection with your audience.

Here's what my customers have said about how I have helped them in their businesses and careers.

"Justin has helped me reposition my brand and get my business On Purpose. I find his input to my business essential to maintain focus and get strategic and marketing direction." John W. 
"Justin takes you on a journey to uncover huge potential that's locked deep down within. The process is simple to do, easy to understand...but most importantly, it's true to you." Marc N.


How do I work?

I use a 5 step-process to clarify and activate your Purpose.
It involves a unique business meditation process developed over five years with more than 250 people. It's the most effective technique I have found to give people access to their subconscious, and to explain their 'why,' their Purpose, and their unique offer. 



Ready to get started? 

Just click on this link and answer three questions and we can chat about what you need. 

In 15 minutes we will know if we are the right match for each other.



Prefer to go on a self-guided journey?

You can download my self-guided video course, which is a unique online course designed for SME entrepreneurs, that guides you through easy-to-follow steps to creating an Authentic Business Story that differentiates you from your competitors, attracts like-minded customers, and helps you grow your business.

Or you can buy a copy of my book, which is designed to help individuals, business owners and brand creatives to understand and explain their Purpose, so they can connect with and attract like-minded customers and business partners.  

Download a Free audio excerpt from the book.


Recent posts on Purpose

Justin JG Cooper

Want more clarify and tips on how to activate your Purpose?