What's my Purpose?
After 25 years in marketing, I hit a brick wall.
I had been a brand marketer all my career, and had marketed everything from air fresheners, shampoo and win, all the way to professional services and farm machinery. But I had lost my faith in marketing.
I woke up to the fact that traditional marketing is all about finding a gap in the market, creating a point of difference - then 'manufacturing' brand image, to fit the gap.
But I realised that today's customers don't want image - they want authentic and genuine. They want to know the 'why' behind the brands they buy, so they can trust them to deliver on their promise.
So I decided to change the way I did things. I found a new way of connecting businesses with the right clients, brands with the right consumers, and people with the right career. The result is a process I call 'Purposing.' I wrote and published a book on this new approach, and if you'd like to listen to an excerpt, you can download a free audio clip here.
Today I work as a Purpose Coach and Consultant to help business owners, start up, and brand creatives to explain their 'why,' and articulate what they do that is authentically unique. I also help people find more meaningful work in their current or new careers.
If that sounds like you, here's how I can help.
If you'd like to read about this new approach