What's my Purpose?
After 25 years in marketing, I hit a brick wall.
I had been a brand marketer all my career, and had marketed everything from air fresheners, shampoo and win, all the way to professional services and farm machinery. But I had lost my faith in marketing.
I realised that traditional marketing was broken - because today's customers don't want image - they want authentic and genuine. They want to know the 'why' behind the brands they buy, so they can trust them to deliver on their promise.
So I decided to change the way I did things. I found a new way of connecting businesses with the right clients, brands with the right consumers, and people with the right career. The result is a process I call 'Purposing.' I wrote and published a book on this new approach, and if you'd like to listen to an excerpt, you can download a free audio clip here.
Today I work as a Purpose Coach to help business people, business owners, and brand creatives to explain their 'why,' their Purpose, and articulate what they do that is genuinely unique.
If that sounds like you, here's how I can help.
If you'd like to read about this new approach, check out my book and kindle here.