Purpose Runs Deep

Purpose really has become the ‘mot du jour’ in today’s business world. Everyone is using the term, but most don’t understand its true potential to elevate a business to another level and make it soar.

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Justin Cooper
How to sell from your Heart.

Your heart does way more than pump blood around your body. Science has now proved that it acts like separate brain. Here's why selling from your heart is a much better way to connect with the right audience.

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Justin Cooper
Become the Lighthouse

When you become crystal clear about your Purpose, what you stand for, you become so bright, so powerful - that people are drawn to you for miles around, because you light up their darkness with your inspiration.

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Justin Cooper
Why don't my ads work?

Why is advertising so hit and miss?
Why do so many marketing campaigns miss the mark?

The problem comes down to a lack of strategy, or a misalignment of strategy. Here's why...

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Justin Cooper
Don't Quit

It’s the end of the year and you’re feeling stressed. You’re fed up, and you need a break. What ever you do, don't quit, there's a better way!

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Justin Cooper