The Beast Within


I believe we all have a beast within us. It’s raw, it’s powerful and it’s focussed. It’s our passion for life. It’s our clarity of purpose. It’s our true nature. It’s the driving force inside us - the fire in our bellies that inspires us to succeed against the odds.

Like all good beasts it doesn’t try to second-guess itself – it doesn’t hold back – it just goes for it. It doesn’t understand diplomacy or compromise – it just gets on with it.

But we’re not talking about a dangerous animal here. It’s a friendly beast – it only wants the best for you. It’s here to protect you and see you thrive. It knows your inner strengths – it understands your unique gift and it wants you to use it. It’s here to remind you who you really are and why you’re here – to be the best you can be, and to make a difference to the world.

To unleash your Beast is to recognise and accept your raw talent – without ego or judgement. But beware; it can be an uncomfortable, even painful process – because for many the Beast has lain dormant for years. Suppressed from sight to appease polite society, because ‘working hard and keeping your nose clean’ is more acceptable than ‘doing amazing work that makes a real difference.’

I’ve been through this process – and I’m not going to suggest it was easy. Self-doubt, self-criticism, and loss of confidence are the toughest elements to deal with. Then there’s judgement by others who love and support us, but who don’t know why we are changing course. We are immersed in the environment we came from, so when we decide to change course because of an intuitive feeling that there’s something bigger we’re supposed to be doing – it’s not surprising that the environment around us might be hostile to the change.

But – boy - it’s worth it. On the other side of fear and judgement is a land of opportunity. It’s filled with a sense of satisfaction, joy and wonder at what is possible. Work becomes easier, more interesting, more rewarding, more effective, and more fun. In fact it can feel more like play than work – because we’re now doing work that we were born to do, rather than work we were qualified to do.

Justin Cooper