Purpose is Like a Door...


ou may have an idea of what you want, but you're not sure what you'll actually get along the way. Which means that it comes with a certain fear, uncertainty and trepidation. What if you don't like what's behind the door? What if it isn't what you imagined it to be? What if it isn't safe on the other side of the door?

So we often opt for the 'safety' of staying where we are. But that leads to stagnation, frustration, and self-doubt. We can neither move forwards or back. We feel trapped.

Why don't we just go ahead and open that door?

Unfortunately (for our rational minds) Purpose isn't a destination, it's a journey. Which means what we discover through one door is not the end point, but a staging point. Fortunately (for our creative minds) the opening of one 'Purpose door' leads to the appearance of more doors. Each door gives us the opportunity of expressing who we truly are through the work we do. This keeps us engaged, interested, excited, and motivated. It adds meaning to our lives. It allows us to express who we are through the work we do.

But you can't do that if you are trapped in the wrong job, or your exiting / start up business isn't aligned with who you are and what you are really capable of. That's work without Purpose, which so many of us are currently facing. And it's soul-crushing.

My advice is to open that door and take a peak.

How? By asking yourself: 'What do I believe in (as it relates to the work I do) and what am I really here to achieve?'

Those questions create a door in your mind. They challenge your current way of doing things, which stirs up that uncomfortable feeling - because we like order and routine. Any change (or suggestion of change) can challenge us. But it's so worth the 'inconvenience,' because by doing so, you might just open a door to a whole new world of fun and opportunity.

In my experience it has always been better on the other side of the door. And the more doors you open, the easier it gets.

If you'd like help exploring the Purpose behind your work or business, please check out my new book: https://justinjgcooper.com/book-marketing-is-dead/

Justin Cooper