Why don't my ads work?

Why is advertising so hit and miss?
Why do so many marketing campaigns miss the mark?

The problem comes down to a lack of strategy, or a misalignment of strategy. Here's why...

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Justin Cooper
Don't Quit

It’s the end of the year and you’re feeling stressed. You’re fed up, and you need a break. What ever you do, don't quit, there's a better way!

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Justin Cooper
Trump doesn't need to make sense

At work we live in a rational state of mind. We’re paid to concentrate, plan, and problem solve. We end up being analytical and logical. But people aren’t like that in the real world. Our customers aren’t. They don’t buy rationally – they buy emotionally and intuitively.

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Justin Cooper
How to delete your negative thoughts

Your brain cleans itself when you sleep - likening the process to that of keeping a park or garden clean. "To take advantage of your brain’s natural gardening system, simply think about the things that are important to you."

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Justin Cooper