Instil Purpose into your business, brand or career.


Today's customer is looking for an authentic connection with the brands, companies and people they buy from and work with. Unless you are clear on the Purpose behind your product or the service you provide, you can't give it to them. Which means you risk attracting the wrong prospects and opportunities.



Marketing Is Dead, Long Live Purposing will help you understand and explain your Purpose, so you can connect with and attract like-minded customers and business partners.  It will give you a new and authentic way to differentiate and market yourself, your business, and/or your brand. 


Download an excerpt

Want to listen to a free chapter? Download an excerpt here.

Want to learn more about the book? Download the press release here. 


Want to grab a copy now?

If you live in Australia, you can purchase the soft back addition by clicking the 'buy now' link below.

If you live outside Australia, or if you'd prefer a downloadable version, click here to get your Kindle copy for AUD $11.99 / USD $9.99 / UK £7.76 / EUR 8,49 / CDN $9.99.


Reader Reviews

An entertaining and insightful read about the new purpose-based approach to communicating corporate and individual identity.
— Katie Greenstock
...a must read. Thought provoking, compelling and practical, this book is filled with useful ideas and exercises. You will be amazed at how much clarity you gain towards expressing your unique purposeful brand.
— Dr Kerry Baxter
it was great! It felt like Justin were speaking directly to me, and it was interactive - so rather than simply reading the book, I thought on what had been said, then and there. Good work!
— Paul Koenig