Instil Purpose into your business, brand or career.
Today's customer is looking for an authentic connection with the brands, companies and people they buy from and work with. Unless you are clear on the Purpose behind your product or the service you provide, you can't give it to them. Which means you risk attracting the wrong prospects and opportunities.
Marketing Is Dead, Long Live Purposing will help you understand and explain your Purpose, so you can connect with and attract like-minded customers and business partners. It will give you a new and authentic way to differentiate and market yourself, your business, and/or your brand.
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