Is Marketing Really Dead?
How come traditional marketing tactics aren't so effective any more?
What's changed, and how should individuals, businesses and brands change their approach to make sure they are attracting the right customers or career opportunities?
Get your free audio clip from my forthcoming book 'Marketing is Dead, Long Live Purposing.'
Having spent nearly 30 years working in marketing - for global packaged goods companies and for small and medium-sized businesses, I've seen a lot of these tactics fail, and I've developed a new approach that works.
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Marketing is Dead, Long Live Purposing?
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