Imagine being so clear on your Purpose, you know exactly where you're going.

Imagine being so motivated, nothing can stop you.



We are born with Purpose, hard-wired for success.

It drives us and inspires us. It makes us inspiring to others.

When you connect your Purpose to your work, business or brand, you become more motivated, and more passionate. It's also a lot more fun!


Curious to explore your Purpose?


To step up?

To try something new?

To have some fun?

To cut to the Truth?


Here's a simple exercise to help develop your intuition and self-awareness - the building blocks to defining your Purpose. It's fun and simple to do, and it will only take you 15 minutes to do.


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My Purpose is to help people, businesses and brands define their Purpose, understand what makes them authentically unique, and to explain how they make a difference in the world.


Who do I help?

Business people looking to: 

Get clarity around their Purpose
Define what they stand for and what they want to achieve
Explain what they offer that's genuinely unique
Attract like-minded customers and business partners
Put their Purpose into their work and businesses


What are the benefits?

Purpose gives you the freedom and power to create something special with your business, career, or brand.

Purpose gives you clarity and motivation, along with the ability to inspire others at a new level. It makes selling easier, because you are speaking from your heart, and making a deeper connection with your audience.

Here's what my customers have said about how I have helped them in their businesses and careers:

"Justin has helped me reposition my brand and get my business On Purpose. I find his input to my business essential to maintain focus and get strategic and marketing direction." John W. 
"Justin takes you on a journey to uncover huge potential that's locked deep down within. The process is simple to do, easy to understand...but most importantly, it's true to you." Marc N.


How do I work?

I use a unique business meditation system that uncovers information hidden in the subconscious. This technique has been developed over six years, working with more than 250 people.

It gives my clients a simple, fast and powerful way to understand their 'Why' - the Purpose behind their work. This gives them the clarity to explain their Mission, what makes them unique,  and the benefits they deliver.

Using my 30 years of marketing experience, I then coach them on how to instil their Purpose into their products or services, their culture, and how they sell and market themselves.

Ready to get started? 

Just click on the link below to answer three questions, and we can chat about what you need. 

In 15 minutes we will know if we are the right match for each other.



Prefer to go on a self-guided journey?

You can download my self-guided video course, which is a unique online course designed for SME entrepreneurs, that guides you through easy-to-follow steps to creating an Authentic Business Story that differentiates you from your competitors, attracts like-minded customers, and helps you grow your business.

Or you can buy a copy of my book, which is designed to help individuals, business owners and brand creatives to understand and explain their Purpose, so they can connect with and attract like-minded customers and business partners.  

Click here to download a Free audio excerpt from the book.


Recent posts on Purpose

Justin JG Cooper

Want more clarify and tips on how to activate your Purpose?