Ideal Client Visualisation
Welcome to the Ideal Client Visualisation.
If you're here because you are reading Chapter 8 of Marketing is Dead: Long Live Purposing and you saw the link to the Ideal Client Visualisation then great - you made it!
If you found your way here randomly - then none of this will make sense unless you buy the book, so go to it!
As I say in the book, this exercise is designed to help understand who your ideal client or customer really is - what problem they are struggling with, how you solve that problem and the benefits you bring them. It's a way of tapping in to your subconscious so you can imagine meeting the person you are here to help, and to 'see' the positive impact you are making on him, her or them.