Rediscover your Purpose and unleash the Passion within your Business or career.

A one-on-one coaching journey to defining and communicating your Authentic Brand Promise


Rediscover your Purpose, define your mission, connect with your ideal customer, and craft an Authentic Brand Promise that attracts like-minded customers and employers.

In the course you'll learn how to:

  • Harness your unique skills and abilities to work smarter

  • Define the Purpose & Mission of your work / business

  • Deepen your understanding of your ideal customer or employer

  • Explain your offer in a more authentic and unique way

  • Articulate your 'Authentic Brand Promise'

  • Integrate your ‘Promise’ into your product/service delivery and your communications

As you complete the course you'll start to notice that you have:

  • Inspiration to create something special with your business, career, or brand.

  • Clarity to know exactly what you need to achieve

  • Much greater motivation to achieve your goals

  • The ability to really inspire others to work with you and buy from you

  • A much deeper connection with your audience.

The course is created by Justin JG Cooper, a Purpose Coach and Brand Consultant with over 25 years industry experience.


What Graduates said about this course

Mark N.

"Justin takes you on a journey to uncover huge potential that's locked deep down within. The process is simple to do, easy to understand...but most importantly, it's true to you." Marc N.

Jacqueline H

“It was really engaging. The questions really helped me develop my Story step-by-step and gave me real clarity on who I am and what I stand for." Jacqueline H.


Justin JG Cooper.jpeg

Your Instructor

Justin shares his 30 years of global and small business strategic marketing knowledge to bring you a unique course showing you how to develop a unique, authentic and compelling business story.



Course Curriculum

Each Chapter consists of an 8-16 minute video and accompanying worksheet

Chapter 1 - The Power of Authenticity

Chapter 2 - What Drives You?

Chapter 3 - Your Unique Gift

Chapter 4 - The Game Changer

Chapter 5 - Outlining Your Story

Chapter 6 - Writing Your Story

Chapter 7 - Creating Your Elevator Pitch

Chapter 8 - Delivering Your Story

Your Authentic Business Worksheet

Frequently Asked Questions

When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.