You don't have to be Bill Gates or Steve Jobs.

Creating an Authentic Business Story can transform your business.


A unique online training course that shows you how to create a genuine and authentic Business Story that differentiates you from your competitors.

In the course you'll learn how to:

  • Define the Purpose & Mission of your work / business

  • Explain what you offer that is truly unique

  • Deliver your 'Elevator Pitch' and tagline in a simple and powerful way

  • Integrate your story into your marketing

As you complete the course you'll start to notice that you are:

  • Clearer about the Vision for your work / business

  • Clearer about the value you bring to your customers

  • More confident about selling and marketing your product / service

The course is created by Justin JG Cooper, a Purpose Coach and Brand Consultant with over 25 years industry experience.


What Graduates said about this course


"Exceeded my expectations. It gave me the structure to present the business to people so I can promote it properly. It was inspirational, fun, relevant and well-presented.” Mark W.

Jacqueline H

“It was really engaging. The questions really helped me develop my Story step-by-step and gave me real clarity on who I am and what I stand for." Jacqueline H.


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Your Instructor

Justin shares his 30 years of global and small business strategic marketing knowledge to bring you a unique course showing you how to develop a unique, authentic and compelling business story.



Course Curriculum

Each Chapter consists of an 8-16 minute video and accompanying worksheet

Chapter 1 - The Power of Authenticity

Chapter 2 - What Drives You?

Chapter 3 - Your Unique Gift

Chapter 4 - The Game Changer

Chapter 5 - Outlining Your Story

Chapter 6 - Writing Your Story

Chapter 7 - Creating Your Elevator Pitch

Chapter 8 - Delivering Your Story

Your Authentic Business Worksheet

Frequently Asked Questions

When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.